To have a store online not only is to have a good design and a good experience of use on the part of the client. But not only it is necessary to be based on the experience of before the purchase, but also we must give him to the same importance to the experience post buys.
When buying a product in your store online or if they create an account, you already have the email of your client and that for your company is gold. If your client makes an order and she does not complete the purchase, send an email to him warning that its purchase finishes to him, for example.
The communication by email before and after the purchase is fundamental fidelizar to your client. The post office of welcome, confirmation of order and shipment or a reminding one on the basket without completing, are recommended to complete a complete experience of user.
In the Email of Welcome, it thanks for your client who comprises of your company, you do to him contributor of your brand and invites it to that she makes a purchase, to even show products to him in supply.
When your client makes his purchase, always notify it by email will thus be able to verify that all the data are correct. You can add products related to the order, but we recommended to you that he would be better to put them in product cards within the store online.
The email of confirmation of the shipment, will have to have a pursuit code if possible and to include a discount if you can allow you. In addition, after the shipment receives it the client, send an email to him with a satisfaction survey so that you can know his opinion.
For the baskets of the purchase without completing an order, it remembers that he is important and beneficial for your store online, to send an email to that client being warned to him that it has a pending order.
Also it remembers that to have a good data base of clients whom they have bought or they have registered in your store online, will serve you to send newsletters monthly or weekly with supplies that will make increase your sales.